The 45-Degree Neck

What will happen if we shift the mouth of the bottle from the top to a 45-degree angle? You may not be able to fill it to the brim, and drinking from it may be a bit weird, but filling the bottle from a water cooler or fountain will surely become easy. This simple placement difference can do a heck lot for the packaging design and I think it’s radical and awesome.

Designers: Hsu Hsiang-Min, Liu Nai-Wen & Chen Yu-Hsin

author avatar
Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.