Time to Watch this Line
A watch for keeping time is becoming less and less a part of society. With many of us now looking at our mobile phones for the correct network calibrated time, the watch industry has seen a massive decline in sales over the past decade. Wearing a watch in 2008 is becoming more of a utilitarian fashion accessory, than a way to count the hours. Denis Guidone was just selected as the winner of the international design competition Adamo Eva. His whimsical scribble watch design called “Ora Unica”, meaning One Hour, is a wonderful contrast of chaos and order mixed together. In their words, “The hour and minute hands are represented by a single line drawn on two circular faces, which turn one inside the other. Both faces together resemble a graphical gesture, a doodle that changes as time passes.” So now you know what time it is… I think.
Designer: Denis Guidone

















44 Comments »
Erik R. says
First of all, it’s almost certainly spelled “Hora Unica” with a silent H. And a better translation of that in English would be “Only Time”.
Anthony James says
It is not, they designed it and spelled it that way. Thanks for the look out though.
Sam says
That would be if it were Spanish. It is not, however. It is Italian.
And a better translation might be “Single hour”, although “One hour” is acceptable.
geeriman says
Or maybe Unique Hour?
Jamiro says
I want it! Now!
lolec says
I like this design a lot, it would be cool if you link the artist portfolio or the web you get that
also, i think the best translation would be Single Hour
Denis Guidone says
Hi i’m Denis
Ora unica cooming soon
you will can buy it
for more information about Ora Unica
post message to denisguidone@gmail.com
james says
cool watch, it was added at http://gearcult.com
igreenspot says
it would be great if there are more images, I’m confused how are we supposed to read the time with this watch ?
Lim says
Yah…What time is it now ?
h says
I think it’s 11:40. It has a perfect white circle with a black border in the center and the line inside it points to the hour. That “hour face” is on top of the “minute face”, which has a line pointing to the minute. Just guessing though.
Demetrius says
10:40… If it were 11:40 the hour “hand” would be almost vertical. Very cool design!
paul sandip says
very interesting and fresh thought!
Marissa says
An innovative design but I’m afraid I am not smart enough to read the time!
chetan sorab says
sensitive. Would love to have something like that.
jin_woo_han says
Time is not essential for busy life~
Amador says
Donde se puede conseguir este reloj?
David says
Absolutely fabulous watch!!
It is really refreshing to see such an orignal way of showing the time. The result looks like a piece of art.
I hope it will be on the market…soon!
saintjam says
i need this.good+good+good=fantastic….I want show who ask me ‘what time is it’…
Daisy says
This watch is truly unique.
If anybody knows the cost or where
I could purchase this watch, please tell me.
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