Double The Fun

I always get bummed about trying to hook my USB stick the wrong way; such a simple thing and yet so frustrating! Amends are being made to the design as we speak, which is why the 2-TOP dual-sided USB flash drive makes perfect sense. It’s all about the user experience and convenience I tell ya!

Designers: Xing Xing Deng & Shurun Shen

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.