Reclaimed Wood For A Better Watch

“The best time to plant a tree was twenty years ago. The second best time is now.” I love this tagline and the simple truth behind it. Essentially this is a direct lift from WeWOOD Watches and they are compelling me to think about what I can do for my planet, even if it’s through Product Design. Sure, haute horology is something everyone craves, but how many can truly say that what they are wearing is something that reminds us of a tree’s powerful way of life; rooted, yet reaching.

WeWOOD Watches follow the mantra of “You Buy a Watch, We Plant a Tree”. Crafted from 100% natural wood, which is not treated with chemicals; the makers use recycled and reclaimed woods so that no trees are hurt in the process. Yes, they plant a tree for every watch sold!

WeWOOD Timepiece is as natural as your wrist. It respects your skin as you respect nature by choosing it. One Watch – One Tree – One Planet.

WeWOOD Watches are available online. [ Buy it Here ]

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.