Skip to content
Toys 1 min read

KFC’s virtual pet drumstick will tickle fried chicken lovers’ retro fancy

KFC’s virtual pet drumstick will tickle fried chicken lovers’ retro fancy
Video · YouTube — Watch on YouTube

Have you ever thought of having fried chicken as a pet? Of course most people love this food but I don’t know if we would actually go as far as actually taking care of one since we just basically eat it immediately. But the folks over at KFC believe that the power of nostalgia and people’s love for friend chicken would make people spend time to take care of it, at least virtually.

Designer: PS21 for KFC

Those who grew up in the 90s know how much people loved their Tamagotchi virtual pets and to this day, there are still those who keep and maintain these cute items. KFC has come up with their own digital pet, Eduardochi. It’s actually inspired by Eduardo, the character born out of a meme nickname for fried chicken and is both truly retro and a character born out of these meme-crazy times.

Just like the Tamagotchi, you are tasked with taking care of your drumstick, interacting with it and taking care of it, feeding it, and basically watching it “grow”. It has a digital screen, four buttons, and is battery powered. It sticks to the look of the toy we loved so much back then and KFC is hoping customers would take on the role of a drumstick pet owner.

It’s available in Spain only though so you’d have to go over there to get one. You can get it at any KFC restaurant for around $4.22 when you purchase a menu item. It’s a cute, retro item that fried chicken lovers would probably love to have. I don’t know what a grown up Eduardo would look like though. Hopefully it will still be cute and not terrifying.

Follow Yanko Design on Google

Preferred sources surface our stories more often in Top Stories and AI Overviews. Following adds us to your Google News and Discover feeds.

author avatar
Ida Torres
Ida Torres is a writer at Yanko Design. She graduated with a degree in Film and Audio Visual Communication from the University of the Philippines and holds certificates in Digital Marketing Communications. She previously worked in the PR, advertising, and events industry and also taught communication subjects at the collegiate level. She has been writing for social media, books and publishing, pop culture, technology news, and design for the past 10 years.

The Newsletter

The best in international product design, delivered to your inbox.