No, it isn’t a Dyson watch!

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It isn’t, but it sure feels like one, doesn’t it?! The ASIG Concentric watches embrace their design in all its hubless glory. Each hand comes in a ring-shaped design that rotates on an invisible axis. Outcrops on these rings form the ‘hands’ of the watch that allow you to tell the time despite the presence of any numeric markings on the watch’s face. Although, I don’t blame the watch… it barely has a watch-face to begin with! Absolutely loving this Dyson-esque donut timepiece!

Designer: Simon Williamson

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Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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