Children are truly pure and innocent at heart. Remember that video that went viral of the girl who was literally moved to tears by the plight of animals? She vowed never to eat meat again. It was touching, and really made you believe in humanity again. Pure Life is a planter that gives that sort of connect between children and plants. Gamifying the concept of having a green thumb, the Pure Life gives the plant an avatar, telling the child when the plant is happy, or sad, or hungry. It also pairs with an app that allows the child to interact with the plant… much like a virtual pet. The planter also has an air purifier at the bottom that rewards the child with fresh air when they take good care of the plant’s needs. Lovely!
Designer: Tomas Moyano