Power of Minus

Changing how you weigh and buy vegetables and fruits from the supermarket, the Minus Scale is quite a revolutionary concept. Typically we pick out the veggie or fruit, fill it in a plastic bag, weigh the contents and then punch the label. With the Minus Scale, the digital display indicates the price and the weight of the item picked from the tray.

For example, if you pick one tomato out of the tray, the display will indicate its weight and price and print the label accordingly. Very clever and time saving idea, however, people will have to queue up to make this run accurately.

The MINUS Scale is a 2015 iF Student Design Award winner!

Designers: Youngsub Song, Hyunsub Shin, JaeHyuk Lim and Il-Hyun Kwon

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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