A Better Kettle

Sometimes product design can be as shallow as making a product look more aesthetic, and I don’t see any harm in that. Especially if it makes a significant difference in the appearance. For example this Kettle Design is all about the looks and nothing about a change in functionality as such. However, the design is impactful. Sweet!

Designer: PD Design Team

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.