The Men’s Only Toothbrush

The goal for designing the Braun Concept Electric Toothbrush was to clearly define and create a toothbrush that is targeted at men. Unisex designs in toothbrushes often tend to appeal to only one gender, so the task at hand was to see if a design could be created that identifies only with one gender. A look at this concept and it is clear that it’s a sexy men’s-only electric toothbrush! Mission accomplished!

As Aleksandar puts it, “The design of the electric toothbrush is also well connected to its performance – aesthetically designed but also functionally in terms of the requirement to take care of your teeth in the best possible way.”

Designer: Aleksandar Andreevski

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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