Beer Pyramid

Inspired by the brass monkey used on ships to stack cannonballs is this flexible rubber mat called the Fridge Monkey. It’s designed with ridges to hold beverage bottles and cans into place, so that you can build a steady pyramid out of them. The clever little design works well with almost any bottled or canned drink. The only problem I foresee is that homes like mine don’t allow for bottles to be in the fridge for so long, they get consumed as soon as they are bought! So building bottles pyramids is out of the question.

Designers: Kevin Champion & Duncan Taylor for Mode Product Design

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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