It can be difficult to innovate when everything seems to have been done before, and most creatives would be familiar with the approach of product A + product B = innovation!. Nine times out of ten this will result in a boring concept of pseudo innovation and is thus generally frowned upon. Occasionally though it does actually produce some pretty good results. The IVY lamp by designers Izabela Cichecka and Marcela Kawka would be one such example.
Designers: Izabela Cichecka & Marcela Kawka