Calling Designers: 2014 Electrolux Design Lab Is Now Open

Simply put, by entering the 2014 Electrolux Design Lab Competition you can pocket some handsome booty, secure a paid internship for a year and learn a lot more than what traditional classrooms will teach you. In short, you will not only win € 5000 but also get a head start to life. YD has been media partners with the Design Lab for over three years now and each year we see a phenomenal growth the value that this design competition brings to young talents.

It was just last year when Hidashi Hamaguchi and Yanko Design’s Design Strategist was a part of the Jury and awarded Adrian Perez Zapata from Colombia, the first prize for his concept – Mab.

For the 2014 challenge, Electrolux Design Lab is looking for students who want to challenge preconceptions. They are looking for ideas that are based on insights around human behavior and ones that can improve the quality of people’s everyday lives. Submissions can be products, accessories, consumables and services for one of the following focus areas:

Culinary Enjoyment

Design challenge: Which inspiring and motivating solutions within culinary enjoyment can be designed to support the desire for healthier lifestyles in future homes?

Fabric Care

Design challenge: How can design solutions within fabric care offer support to the desire for sustainable, stylish and well-managed homes?

Air Purification

Design challenge: How can air purification be designed in a way that enhances the quality of the different activities in our living environments and addresses specific needs?

Booty:

  • 1st prize: € 5000 and 6 months paid internship at Electrolux,
  • 2nd prize: € 3000,
  • 3rd prize: € 2000,
  • People’s Choice: € 1000

The internship takes place in one of the ten design centers that Electrolux has around the globe. The headquarters of Electrolux is situated in Stockholm, Sweden.

First Steps:

You have to submit a description of an idea, a visual sketch illustrating the idea and a description of the consumer benefits.

Timelines:

  • The competition opens for entries March 1 and the submission deadline for the competition is April 6 2014.
  • The best entries are placed online in the beginning of May allowing them instant global recognition.
  • Electrolux professionals will evaluate the concepts and give feedback.
  • The competition is held in stages and the winner is chosen in November 2014.

In 2013 the competition received over 1700 submissions from over 60 countries. This year you can be one of them!

Top 3 concepts from 2013:

Winner – Mab by Adrian Perez Zapata, Colombia

Mab is an automated cleaning system consisting of hundreds of flying mini-robots. The robots clean surfaces by touching them with a drop of water. Mab scans the house, determine the areas to clean and sends the robots flying.

Second place – Atomium by Luiza Silva, Brazil

Atomium is a 3D printer that uses molecular ingredients to construct food layer by layer. Draw the shape of the food you would like to eat and show it to the appliance. Atomium scans the image and prints food in the desired shape.

Third place – Breathing Wall by Jeabyun Yeon, Korea

Breathing Wall is a wall integrated air cleaning concept which pulsates and changes shape as it cleans the air. It can be customized to suit individual needs as it also scents the air you breathe and changes color according to your choice.

Who can enter: Individual undergraduate and graduate students currently enrolled in a university or graduated 2013 or later. Read the rules here.

What you need to do:
Submit a description, a consumer benefit and a visual sketch of your idea. If it gets picked as one of the top 100+ designs, you’re in for quite a journey.

The important dates:

  • March 1 – Submissions start
  • April 6 – Submissions end
  • May – Release of 100+ concepts

Follow the blog for updates and know-hows.

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