E-Ink for Time Telling
Let’s have a glance at a watch that employs the now-famous and awesome E-Ink technology made famous by, if I’m not mistaken, the Amazon Kindle eReader. This watch is a double-down in that it uses E-ink to for both form and function, allowing the bold and radical lines to make the watch beautiful and very readily visible. This watch is made of glossy black metal, embellished with small chrome parts.
The display is adjusted with two buttons along the left side of the watch. The bottom display is the lighter gray of the background being used as the numbers display with the black merging with the black of the watch metal. Blasting off into hard bold, bold space with a metal stone.
Designer: Jonathan Frey

















268 Comments »
joseph dumary says
Nice design..
mmm says
something new, usefull and of course goodlooking.
Joie Negru says
Dude, I want it!
Jacob Saaby Nielsen says
Love it ! It has an Uhrwerk look to it also. What's the pricerange on this baby ?
joseph dumary says
Nice design..
narddawg314 says
that's awesome!!! hope someone picks it up to make it
secretmanofagent says
What's the 0-129 represent? I'm assuming the 129 is the number of days left in the year.
secretmanofagent says
erm, days gone by.
Aaron says
It looks like D-129. Probably meaning day 129
Michael says
Close! May 9th, 2010 is the 129th day of the year.
mmm says
something new, usefull and of course goodlooking.
Gurshant Bhatia says
Amazinngg I want One !!!!!
Jordan says
Why taunt me with beautiful things that don’t actually exist? Why?
Max says
where can i buy one??
Anon says
Jordan et al: This is a design blog …
Joie Negru says
Dude, I want it!
Jacob Saaby Nielsen says
Love it ! It has an Uhrwerk look to it also. What's the pricerange on this baby ?
netwrok says
That's amazing, I want one!!
narddawg314 says
that's awesome!!! hope someone picks it up to make it
secretmanofagent says
What's the 0-129 represent? I'm assuming the 129 is the number of days left in the year.
secretmanofagent says
erm, days gone by.
Aaron says
It looks like D-129. Probably meaning day 129
Michael says
Close! May 9th, 2010 is the 129th day of the year.
lukeall says
Well, since it's e-ink, you won't be able to see this in the dark. Kinda novel, I suppose for people who buy and own more than one watch.
Gurshant Bhatia says
Amazinngg I want One !!!!!
Jordan says
Why taunt me with beautiful things that don’t actually exist? Why?
Max says
where can i buy one??
Anon says
Jordan et al: This is a design blog …
netwrok says
That's amazing, I want one!!
lukeall says
Well, since it's e-ink, you won't be able to see this in the dark. Kinda novel, I suppose for people who buy and own more than one watch.
craig says
so, when can i buy one of these?
Aaron says
Does anyone else fee uncomfortable reading the Kindle? The whole e-ink thing messes with my eyes, somehow. It just doesn't feel natural! Maybe it's just me, but I want a bright LED screen to look at. I'm not sure the e-ink solution is the way to go for watches or any other electronic gadgets.
Dan says
Yeah you're in the extreme minority. E-ink was designed specifically because LCD screens are unnatural and tire the vast majority of eyes out while e-ink is the closest digital form of the printed word. This is why I love my kindle.
Steve says
Yeah….like I really want to burn my retinas out. Bright LED screen? Apple fanboy?
Shaun says
If anyone get's any pre-order info, or find anyone from the development team on a Facebook Page or Twitter please let me know
ta
craig says
so, when can i buy one of these?
Karl Johnson says
If it’s E-Ink, why make the displays look like segmented/dot matrix LCD? E-Ink is so much better than that.
Aaron says
Does anyone else fee uncomfortable reading the Kindle? The whole e-ink thing messes with my eyes, somehow. It just doesn't feel natural! Maybe it's just me, but I want a bright LED screen to look at. I'm not sure the e-ink solution is the way to go for watches or any other electronic gadgets.
Dan says
Yeah you're in the extreme minority. E-ink was designed specifically because LCD screens are unnatural and tire the vast majority of eyes out while e-ink is the closest digital form of the printed word. This is why I love my kindle.
Steve says
Yeah….like I really want to burn my retinas out. Bright LED screen? Apple fanboy?
Shaun says
If anyone get's any pre-order info, or find anyone from the development team on a Facebook Page or Twitter please let me know
ta
Karl Johnson says
If it’s E-Ink, why make the displays look like segmented/dot matrix LCD? E-Ink is so much better than that.
qwertty says
nice
qwertty says
nice
Tim says
has anyone seen e-ink in real? It looks like crap. Better to make in LCD.
Bill says
I would love to get on an email list that will inform me when this becomes available – it's really cool – very unique
Tim says
has anyone seen e-ink in real? It looks like crap. Better to make in LCD.
Him says
If it's 150 or less I'll get it. Thats pretty much my max budget for a watch on my current salary.
chperry says
I would definitely buy one of these!
gordo says
Very nice design. Why not have the day, date, month etc display vertical instead of horizontal?
Rich Guyson says
I will buy one if you make it. Guaranteed.
Scott says
Very nice. Love the design. Especially love that it has a seconds display. Most e-ink concepts that I’ve seen lack that. If this is produced, I’d buy one.
Sean says
I would also definitely buy one. A great concept, and without a doubt a beauty to look at!
Concerned Consumer says
You can’t be serious!!!
novagol says
great watch indeed, very subtle and good looking design, would definitely buy one!
Erich says
I stopped wearing watches about 10 years ago … always wanted a nice looking one that won't scratch my back then new powerbook g4. I won a Rado V10K in the meantime, which I sold on ebay. As of now, I could not find any watch that I would wear. They are either too expensive and I would not wear them, or they are too snobbish and I can't wear them as an software engineer. This one I would buy in a heartbeat. Nice job!
pinnz says
I want this watch
Tarv says
Great design. Would the user be able to flip the words 180 degrees, may look better another orientation depending on the arm it is worn on.
Tim Bodiford says
Beautiful! I would LOVE one – is this concept going to become a reality?! E-Ink is great – first signs of this were on an early Motorola phone – it was just a phone – not much else – but hey – it still works – i take it out occasionally as a novelty…
Rob says
totally would buy this
Andrew says
Superb design! When will it be available?
Gabriel says
Wow I hope this starts being produced! I would instantly buy it!
Varun Mehta says
This watch looks amazing. If we can get it for a few hundred dollars this design is incredible. If it can get produced I'd like to know so that I could get one for myself!
Ignacio says
Great design, please let me know price!! I want one!
Dave says
First time a prototype watch has really spoken to me. I would buy this watch if it became available.
Bill says
I would love to get on an email list that will inform me when this becomes available – it's really cool – very unique
Jeff says
Beautiful design, I love how thin it is! Would definitely buy or save up (depending on cost) for it!
Niclet says
It's a "would buy" winner IMO. Please make it materialize!!!
rich says
i'd buy it if it's affordable
Colin says
How do I get this?! *Whips out credit card*
Manohar says
I want one! Make them please!!!
MXIKN says
I want one so bad.
@VastBackyard says
please please please please make this….please!
tchriscort says
Please make this. I would definitely buy it.
@DavidXGlenn says
God, I would love to have this on my wrist. It's so simple and informative! What's the last row information of?
9th Complex says
Amazing… This is exactly what I’ve been searching for for the 2 years since my old watch died… I’d by this in an instant.
splicer says
Please make this watch. It is absolutely amazing!
Nick says
Nice. I'd buy one.
Scott Hillier says
Make. Now.
Him says
If it's 150 or less I'll get it. Thats pretty much my max budget for a watch on my current salary.
chperry says
I would definitely buy one of these!
gordo says
Very nice design. Why not have the day, date, month etc display vertical instead of horizontal?
Rich Guyson says
I will buy one if you make it. Guaranteed.
Sean says
I would also definitely buy one. A great concept, and without a doubt a beauty to look at!
novagol says
great watch indeed, very subtle and good looking design, would definitely buy one!
Erich says
I stopped wearing watches about 10 years ago … always wanted a nice looking one that won't scratch my back then new powerbook g4. I won a Rado V10K in the meantime, which I sold on ebay. As of now, I could not find any watch that I would wear. They are either too expensive and I would not wear them, or they are too snobbish and I can't wear them as an software engineer. This one I would buy in a heartbeat. Nice job!
@AidoMan says
Okay I don't wear watches. I WILL wear this watch. I WANT this watch. Class.
Magrinho says
Neeeeeeeedddddd
pinnz says
I want this watch
Alex says
There is already something similar, but with LCD, from Diesel.. http://www.amazon.com/Diesel-DZ7111-Gunmetal-Digi... The form factor is almost the same (looking from the side), but this is also a great watch. Would buy definitely..
Marco says
that is nothing like this watch. This watch has so much more info its great. That diesel watch lacks!
Vincentrose88 says
I would buy one if it's produced.
Please make this!
(I came from Gizmodo)
Tarv says
Great design. Would the user be able to flip the words 180 degrees, may look better another orientation depending on the arm it is worn on.
Tim Bodiford says
Beautiful! I would LOVE one – is this concept going to become a reality?! E-Ink is great – first signs of this were on an early Motorola phone – it was just a phone – not much else – but hey – it still works – i take it out occasionally as a novelty…
Tim Bodiford says
Beautiful! I would LOVE one – is this concept going to become a reality?! E-Ink is great – first signs of this were on an early Motorola phone – it was just a phone – not much else – but hey – it still works – i take it out occasionally as a novelty…
Rob says
totally would buy this
blades says
i love it, with one small exception: wearing this on your left wrist, the text would be upside down; wearing on the right the time would be upside down.
sort that out, and provided it's not out of my price range, i'd have one too.
Andrew says
Superb design! When will it be available?
NeoN says
I will obviously go for 1 or 2 for me and my li'l Bro
Gabriel says
Wow I hope this starts being produced! I would instantly buy it!
Varun Mehta says
This watch looks amazing. If we can get it for a few hundred dollars this design is incredible. If it can get produced I'd like to know so that I could get one for myself!
Ignacio says
Great design, please let me know price!! I want one!
Dave says
First time a prototype watch has really spoken to me. I would buy this watch if it became available.
Niclet says
It's a “would buy” winner IMO. Please make it materialize!!!
Simon says
So long as the strap fits my larger wrist I'd buy one.
Graeme Allon says
I'd buy one!
rich says
i'd buy it if it's affordable
Colin says
How do I get this?! *Whips out credit card*
Manohar says
I want one! Make them please!!!
MXIKN says
I want one so bad.
@VastBackyard says
please please please please make this….please!
tchriscort says
Please make this. I would definitely buy it.
@DavidXGlenn says
God, I would love to have this on my wrist. It's so simple and informative! What's the last row information of?
CwazyWabbit says
I'll buy it!!!!
CLiDD says
Want!
Aaron says
Please make this watch a reality! I want to buy one! It looks amazing!
James says
Yes please make this watch – i haven't worn/bought a watch for over a decade – this one could make me change my mind!
9th Complex says
Amazing… This is exactly what I’ve been searching for for the 2 years since my old watch died… I’d by this in an instant.
Rex says
Please Make this watch! i would like to buy one
splicer says
Please make this watch. It is absolutely amazing!
Jeff says
Oh god, please! Of all the concept watches I've seen, this one is probably one of the few I would actually wear. Would pre-order in a heartbeat, make it real!
Tjg says
Make this and I'll buy it
Tyler says
PLEASE make this! I will buy!
Gaz says
Definitely onto a winner here.. please make!!
Styrkan says
Haven’t had a watch in years… been waiting for this one!
tom says
I want it!
Ben says
I will buy this watch! Please make it!
Nick says
Nice. I'd buy one.
Steve says
I'll take it!
Scott Hillier says
Make. Now.
Matt says
So you're going to sell this to me at some point right?
David says
Neeeeeeeeeeeeeeed !!!!
JSC says
Make it! MakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeIt! Please
@AidoMan says
Okay I don't wear watches. I WILL wear this watch. I WANT this watch. Class.
Magrinho says
Neeeeeeeedddddd
Alex says
There is already something similar, but with LCD, from Diesel.. http://www.amazon.com/Diesel-DZ7111-Gunmetal-Digi... The form factor is almost the same (looking from the side), but this is also a great watch. Would buy definitely..
Marco says
that is nothing like this watch. This watch has so much more info its great. That diesel watch lacks!
Vincentrose88 says
I would buy one if it's produced.
Please make this!
(I came from Gizmodo)
blades says
i love it, with one small exception: wearing this on your left wrist, the text would be upside down; wearing on the right the time would be upside down.
sort that out, and provided it's not out of my price range, i'd have one too.
NeoN says
I will obviously go for 1 or 2 for me and my li'l Bro
plucker says
Please make these! I'd buy one.
Viktor says
Super!
You should make it!
Mika says
great ! i'll buy one
Simon says
So long as the strap fits my larger wrist I'd buy one.
Graeme Allon says
I'd buy one!
The Junk Monger says
Please make this it's awesome and make it affordable $129 should do
Dan says
This is absolutely gorgeous.
David K Koppe says
I'm in – I will buy one!! $200 is a fair price in my mind.
Corey C. says
Please make this, so I can buy it.
(Any chance of adding a backlight button? Or how about a micro USB port to allow custom display programming? I'll buy it either way, but that would be seriously badass.)
Sven says
I’d like one too please
CwazyWabbit says
I'll buy it!!!!
CLiDD says
Want!
@leftyness says
Very cool!
Aaron says
Please make this watch a reality! I want to buy one! It looks amazing!
Ebola says
I want one, when and where to buy it???
Emiel says
I want it now!!!!!!!
James says
Yes please make this watch – i haven't worn/bought a watch for over a decade – this one could make me change my mind!
Rex says
Please Make this watch! i would like to buy one
Jeff says
Oh god, please! Of all the concept watches I've seen, this one is probably one of the few I would actually wear. Would pre-order in a heartbeat, make it real!
Tjg says
Make this and I'll buy it
Tyler says
PLEASE make this! I will buy!
Gaz says
Definitely onto a winner here.. please make!!
tom says
I want it!
Brian says
I would definitely buy this watch. Love the futuristic design and the fact that it conveys more useful information at a glance. Currently own Movado, Phillipe Stark, and Diesel and I like this better than any of them.
Steve says
I'll take it!
Matt says
So you're going to sell this to me at some point right?
David says
Neeeeeeeeeeeeeeed !!!!
rico_sosa says
finally a great looking digital watch. i would buy this in a heart beat
JSC says
Make it! MakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeItMakeIt! Please
Gueno says
I Will buy it 100 000 000% Sure if you make this beauty a reality !!!!!!
plucker says
Please make these! I'd buy one.
Viktor says
Super!
You should make it!
Mika says
great ! i'll buy one
Jon says
Oh man please put this into production! New and classy, everything I look for in a time piece.
The Junk Monger says
Please make this it's awesome and make it affordable $129 should do
Dan says
This is absolutely gorgeous.
David K Koppe says
I'm in – I will buy one!! $200 is a fair price in my mind.
steve says
*Want!*
Corey C. says
Please make this, so I can buy it.
(Any chance of adding a backlight button? Or how about a micro USB port to allow custom display programming? I'll buy it either way, but that would be seriously badass.)
Sven says
I’d like one too please
Cezar says
Please make this real, I'd buy one!
Kenneth says
Nice, I like it. When can I buy it.
@leftyness says
Very cool!
Ebola says
I want one, when and where to buy it???
Brian says
I would definitely buy this watch. Love the futuristic design and the fact that it conveys more useful information at a glance. Currently own Movado, Phillipe Stark, and Diesel and I like this better than any of them.
rico_sosa says
finally a great looking digital watch. i would buy this in a heart beat
Jon says
Oh man please put this into production! New and classy, everything I look for in a time piece.
annick says
When and where can i buy it ?
steve says
*Want!*
Kenneth says
Nice, I like it. When can I buy it.
Juniior says
I want one, yo quiero uno!!! I want this watch so bad I ask for it in two languages!!!
David says
I would buy this watch in a heartbeat!! Make it please!!
J.Jason says
Want to purchase. Give us a price please!!!
Max Seeley says
I would buy
annick says
When and where can i buy it ?
David says
I would buy this watch in a heartbeat!! Make it please!!
J.Jason says
Want to purchase. Give us a price please!!!
Max Seeley says
I would buy
Eddie Rocketship says
I'd buy it too. understated and gorgeous just as a wristwatch should be.
Eddie Rocketship says
I'd buy it too. understated and gorgeous just as a wristwatch should be.
Zeb says
Please make this thing. A futuristic watch with a constant and understandable display, awesome!
Zeb says
Please make this thing. A futuristic watch with a constant and understandable display, awesome!
Canebrake says
I would buy one if it's produced.
pleeease?
this design is so badass.
Canebrake says
I would buy one if it's produced.
pleeease?
this design is so badass.
Haonan Zhou says
I would rock that. Produce It!!!
David j says
Wow, that is a VERY good looking watch. I’m not really into watches but this one puts my tissot to shame! I’d love to buy one! When??
Haonan Zhou says
I would rock that. Produce It!!!
mman says
Produce it! I’m a byer too!
mman says
Produce it! I’m a byer too!
Sisto Zànier says
Oh! It'a a simple idea, but the use of e-ink technology brings up my attention. I like it!
… who knows where it can be acquire ?
Powné says
Still no news for that awesome watch ?
Powné says
Still no news for that awesome watch ?
Kevin says
Its been 17 weeks since the first post… still no news?
Kevin says
Its been 17 weeks since the first post… still no news?
marc says
please make this! i've been following this since it was posted and keep hoping for some production news!
marc says
please make this! i've been following this since it was posted and keep hoping for some production news!
Steve says
That looks really awesome.
Steve says
That looks really awesome.
Jonathan says
I'm still actively keeping an eye on this page…………………..!
Jonathan says
I'm still actively keeping an eye on this page…………………..!
Ismael says
How much is Horodron
Dave says
Absolutely awesome design and concept, and like 99.99 percent of you, I would buy one in a heartbeat, as long as it was under £200. If anyone hears of a pre order list, please make everyone aware on here if possible……Cheers
Dan says
I want it! Pre oder list knowledge is a must!
djrichard says
This is a no brainer to release to market. What’s taking so long?
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