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the reason coke bottles are round is so they can sustain the pressure of carbonation inside them. square bottles would bulge round like the current design.

Nice concept. As wanderor wrote, it is more for still drinks… Great job

Although it is better than circle, a square is certainly not the best solution. The best solution is a hexagon.

Is this real? Cubic eco coca cola bottles? Where is it sold?

Amazing! So beautiful but, as someone told, sadly, coke bottles must be round, and plastic. :/

I like the design easy on the eye..but are they real?

Good concept only if it was used for still water.

1. Square can’t handle internal pressure from CO2 gas like circle shape. You have to make the bottle so thick to withstand pressure.
2. Plant-based plastic has an unimaginable low gas barrier property.
The CO2 gas you filled with disappear and what you have remained is still water with color and sugar.

Its kinda fighting fire with fire innit??

No these are not real, just a concept design. Well presented, good thinking but I agree with comments above, the bottle has to withstand certain things unforeseen by the designer who is just looking to improve the waste factor. You only realize these things after testing, or by talking to experienced people who will tell you the shape wont work with pressurized drinks, and that certain plastics are permeable by gasses. This bottle is nice, but coca-cola strives for signature looks, rather that trendy shapes.

Another fact to consider: Square packaging needs more material to contain the same amount of liquid as a round packaging.

cool design would like to see them but it’s not gunna happen

Very nice concept, too bad it can’t be done.

BTW. http://www.vodavoda.com has almost the same design.

Props Andrew for taking an interesting take on an iconic design. The “squared” shape would def. be an issue with carbonated beverages … but could work well with non-carbonated ones (ie. Dasani). I’d also take a look at what the folks at http://boxedwaterisbetter.com are doing with the carton approach. Best.

If you used a stronger more stiffer plastic wouldn’t that do the trick? I know in asian countries they have plastic bottles like this for juice and the plastic is much stiffer.

If you used a stronger more stiffer plastic wouldn't that do the trick? I know in asian countries they have plastic bottles like this for juice and the plastic is much stiffer.

Very nice design! I love it!

like’d the concept..but the guy who came up with CO2 really blew it all
one honest question : didnt you came up with squaring the current bottle and reverse engineered the study..? just a honest question .. he he

Good and bad.

It will cut costs dramatically for Coke and improve their brand image but will do little to help the environment. PET is already recyclable so the new design will just allow cheaper transport of the product with a bonus of a ‘green’ image.

I still hate Coke.

we cant use this design because we cant put coke inside?? dammit THERE ARE A LOT OF FLUIDS THAT CAN BE INSIDE,
LIKE NATURAL WATER!, congratulations hommie!!!

we cant use this design because we cant put coke inside?? dammit THERE ARE A LOT OF FLUIDS THAT CAN BE INSIDE,
LIKE NATURAL WATER!, congratulations hommie!!!

We should get Coca to design a bottle we can nicely shove up our a55es so we don’t mess up with the environment.

I hate Coca Cola and sodas BUT I JUST CAN’T QUIT YOU BABY!

Lame…..

We don’t need smaller bottles or collapsible bottles or square bottles.

We need to COMPLETELY recycle all plastic bottles. Period. These types of Plastic Bottles are completely recyclable. However we only recycle 15% of them; the rest go into the land fill to spend eons in the soil.

Creating a square shape collapsible Coke bottle doesn’t solve a damn thing; all it does is make a nice compact wad of plastic so that more bottles can fit in a landfill.

I hate to be a design spoilsport but a glass bottle that could be REUSED would be more sustainable. That will only happen with legislation. I applaud the innovation in this design.

Best possible design, glass of water. stop drinking pop entirely and the earth wins.

Another concern with the concept is that the classic cylindrical shape is in its most basic form a very strong structure vertically.
If you designed a square product to intentionally be collapsible it would be difficult to stack. On small scale it would not be an issue. However, consider the factory setting where you are now stacking full palates on top of each other, it would take far less weight for the bottles on the bottom to be crushed.

Best possible design, glass of water. stop drinking pop entirely and the earth wins.

Another concern with the concept is that the classic cylindrical shape is in its most basic form a very strong structure vertically.
If you designed a square product to intentionally be collapsible it would be difficult to stack. On small scale it would not be an issue. However, consider the factory setting where you are now stacking full palates on top of each other, it would take far less weight for the bottles on the bottom to be crushed.

Nice concept that only takes in consideration the waste/recyclable factors of the bottle. There is so much more that goes into designing a carbonated PET bottle, the ergonomics, marketing and engineering factors are not being address. obviously someone who do not know the brand. The Coca-Cola contour bottle shape is the most recognize icons in the world.
the product is only small part of what coke is for the consumer, the contour bottle, the tradition, the ideal of friendship. Coke would never do something like that, it would destroy the brand.
Trust me I know, I design the first PET Coca Cola contour and Sprite bottles in 1992.
Tirso Olivares

Nice concept that only takes in consideration the waste/recyclable factors of the bottle. There is so much more that goes into designing a carbonated PET bottle, the ergonomics, marketing and engineering factors are not being address. obviously someone who do not know the brand. The Coca-Cola contour bottle shape is the most recognize icons in the world.
the product is only small part of what coke is for the consumer, the contour bottle, the tradition, the ideal of friendship. Coke would never do something like that, it would destroy the brand.
Trust me I know, I design the first PET Coca Cola contour and Sprite bottles in 1992.
Tirso Olivares

I just don't understand why anyone would eat two lemons and a Diet Coke.
Worst diet ever.

I just don't understand why anyone would eat two lemons and a Diet Coke.
Worst diet ever.

All I can say is have fun trying to shove that into your cup holder.

i like how the idea of "saving space" is carried through the entire ad campaign – you've kerned the letters so tightly that, even though its horribly illegible, you must be saving a ton of space on paper. nice!

All I can say is have fun trying to shove that into your cup holder.

i like how the idea of “saving space” is carried through the entire ad campaign – you've kerned the letters so tightly that, even though its horribly illegible, you must be saving a ton of space on paper. nice!

Why make an "Eco-Friendly" plastic bottle. That seems quite counter-intuitive.

We've been putting carbonated drinks in Aluminum for decades and that's probably the most renewable resource we could use.

Why make an “Eco-Friendly” plastic bottle. That seems quite counter-intuitive.

We've been putting carbonated drinks in Aluminum for decades and that's probably the most renewable resource we could use.

Well, I Liked the design of few of these snapshots and goine to implement these ideas on my website.
I Can't imagine a party having fun without Coke.

Well, I Liked the design of few of these snapshots and goine to implement these ideas on my website.
I Can't imagine a party having fun without Coke.

uhm, nope. if you sell this at the market, lots of people could well dislike it after about 4-8 months. nobody really wants to carry around a square bottle in their free time. the round ones are much better. just imagine how it would be. it would be beautiful for restaurants and bars as special designed bottles.

uhm, nope. if you sell this at the market, lots of people could well dislike it after about 4-8 months. nobody really wants to carry around a square bottle in their free time. the round ones are much better. just imagine how it would be. it would be beautiful for restaurants and bars as special designed bottles.

as much as i care about the idea of saving the earth and recycling, there has been a way invented to deteriorate plastic bottles to eco friendly form fast than we can get rid of grass… so… not much point really..

A few people have said the square design wouldnt be able to withstand the CO2 pressure.. but note the 'ribs' created by the collapsible function of the bottle, would that not combat the bulging?

no packaging concept will ever change the fact that coca cola steals natural water sources around the globe and then sells it back for ridiculous profit. Anything 'eco' they ever do will just be to satisfy consumers and keep a grip on maximizing profits.

A few people have said the square design wouldnt be able to withstand the CO2 pressure.. but note the 'ribs' created by the collapsible function of the bottle, would that not combat the bulging?

no packaging concept will ever change the fact that coca cola steals natural water sources around the globe and then sells it back for ridiculous profit. Anything 'eco' they ever do will just be to satisfy consumers and keep a grip on maximizing profits.

It would be cool for water or juice, or just as a special new brand of water bottle… Carbonated beverages can't take it, but I've seen square bottles for other things. Maybe re-brand it for Nestea?

I think it would stick with people, though. The bottle seems slim enough to fit into round cupholders, it would fit more easily into the fridge, a bag, or your lunch box, and the recycling bin… I'm betting if it did come out, someone would come out with a ridiculous foam holder product that slipped around it to make a ring shape so it was "easy to hold" for people who have issues anyway.

Whine all you want about how round ones are better to hold or how aluminum cans are better containers… it's a fact that people will use plastic over aluminum, and people already drink from milk cartons often enough without hand cramps. It's just my opinion, but if this were applied to a more practical product I really think it would work.

It would be cool for water or juice, or just as a special new brand of water bottle… Carbonated beverages can't take it, but I've seen square bottles for other things. Maybe re-brand it for Nestea?

I think it would stick with people, though. The bottle seems slim enough to fit into round cupholders, it would fit more easily into the fridge, a bag, or your lunch box, and the recycling bin… I'm betting if it did come out, someone would come out with a ridiculous foam holder product that slipped around it to make a ring shape so it was “easy to hold” for people who have issues anyway.

Whine all you want about how round ones are better to hold or how aluminum cans are better containers… it's a fact that people will use plastic over aluminum, and people already drink from milk cartons often enough without hand cramps. It's just my opinion, but if this were applied to a more practical product I really think it would work.

Well they obviously have thought this through if they are planning on putting it out there. if the public knows these issues than believe me so do they. The first thing they probably did when thinking about this is Why the bottles were round in the first place. Trust them, theyve thought it through.

Well they obviously have thought this through if they are planning on putting it out there. if the public knows these issues than believe me so do they. The first thing they probably did when thinking about this is Why the bottles were round in the first place. Trust them, theyve thought it through.

Reusable glass bottles. It's the only plausible green way to go IMHO.

That idea looks awesome, but indeed the high pressure would make the bottles bulge or explode.

Reusable glass bottles. It's the only plausible green way to go IMHO.

That idea looks awesome, but indeed the high pressure would make the bottles bulge or explode.

They should have been made with a hexagonal base, not a square one. There's a reason bees use hexagons in their honeycombs. It maximises the volume to material ratio.

They should have been made with a hexagonal base, not a square one. There's a reason bees use hexagons in their honeycombs. It maximises the volume to material ratio.

Reusable glass bottles.

Reusable glass bottles.

While this is an excellent idea, and I applaud the mentality and creativity that went into it, as others have stated carbonation limits the structural shape a bottle for soda can have. I think a better idea would be to sell Coke only as the syrup, and sell machines to mix it at home. A half liter of syrup makes 12 liters of Coke. Mixing it at home would mean for 11 1/2 liters of water that wouldn't have to be shipped for every 12 liters of Coke you drink. Home soda fountains, like the SodaStream brand, are already available. It seems silly to ship a product which is 90% water when it can be mixed just as easily on site.

While this is an excellent idea, and I applaud the mentality and creativity that went into it, as others have stated carbonation limits the structural shape a bottle for soda can have. I think a better idea would be to sell Coke only as the syrup, and sell machines to mix it at home. A half liter of syrup makes 12 liters of Coke. Mixing it at home would mean for 11 1/2 liters of water that wouldn't have to be shipped for every 12 liters of Coke you drink. Home soda fountains, like the SodaStream brand, are already available. It seems silly to ship a product which is 90% water when it can be mixed just as easily on site.

what’s a rectangle gotta do with anything? how about same shape/design, but different material?

Coke and Eco? Think again (out of the design box) please.

comments like this is why I love this sight because it always is helpful and never saying (from what I have read) this is stupid so on and so forth

what’s a rectangle gotta do with anything? how about same shape/design, but different material?

Coke and Eco? Think again (out of the design box) please.

I think the idea would be for any drink really… soda is just the most common. So you can put juice, tea, water, coffee, anything else in it really

comments like this is why I love this sight because it always is helpful and never saying (from what I have read) this is stupid so on and so forth

I think the idea would be for any drink really… soda is just the most common. So you can put juice, tea, water, coffee, anything else in it really

You know today I drank a coke in the iconic glass bottle that was bottled and Mexico made with REAL sugar. It was delicious. Just use glass. It makes perfect sense.

You know today I drank a coke in the iconic glass bottle that was bottled and Mexico made with REAL sugar. It was delicious. Just use glass. It makes perfect sense.

I'm sure they thought about the pressure problem and tried it out with actual carbonated whatever it might be.

nice design!

I'm sure they thought about the pressure problem and tried it out with actual carbonated whatever it might be.

nice design!

I’m pretty sure Coke sells their syrup already, but the whole reason why we’re buying a premixed bottle of 90% water and 10% sugar is because of the connivence. Who has the time on their lunch break, or early in the morning before work to make a bottle of coke? I barely have enough time to put sugar in my coffee haha.

^My above comment was in reply to JoeBently, but my browser isn't cooperating. Anyway, instead of reworking the plastic bottle, maybe Coke should go back to their aluminum bottle design. 45% of aluminum cans are already being recycled, which is much better than the plastic bottle in which only 25% is only recycled. Also, they are already crushable, but with a few mods, they could be as crushable as the bottle above. The only downside with aluminum is that you can't see the liquid inside and a lot of customers like to see what they're about to drink.

yaaaaaay less coke containing capacityyy! and same great price! woot woot!

I’m pretty sure Coke sells their syrup already, but the whole reason why we’re buying a premixed bottle of 90% water and 10% sugar is because of the connivence. Who has the time on their lunch break, or early in the morning before work to make a bottle of coke? I barely have enough time to put sugar in my coffee haha.

^My above comment was in reply to JoeBently, but my browser isn't cooperating. Anyway, instead of reworking the plastic bottle, maybe Coke should go back to their aluminum bottle design. 45% of aluminum cans are already being recycled, which is much better than the plastic bottle in which only 25% is only recycled. Also, they are already crushable, but with a few mods, they could be as crushable as the bottle above. The only downside with aluminum is that you can't see the liquid inside and a lot of customers like to see what they're about to drink.

yaaaaaay less coke containing capacityyy! and same great price! woot woot!

I have little suggestion for packaging!!
Each bottle typically is adapted to the shape of the hand (that is the reason why she is cylindrical)
so my suggestion would be to cut to the hand print of a square packaging in the middle…

by the way..good Idea!!

I have little suggestion for packaging!!
Each bottle typically is adapted to the shape of the hand (that is the reason why she is cylindrical)
so my suggestion would be to cut to the hand print of a square packaging in the middle…

by the way..good Idea!!

Adding more bottles per container shipped increases the weight of the container, which in turn increases the amount of fuel needed to transport the container. It'd be interesting to see how the difference between the additional cost in fuel needed to ship a full container of redesigned bottles and the savings in being able to ship the new design.

too bad it cant fit into a cupholder

Not to mention. The reason that the bottle is designed the way it is, with all that loss space, is to encourage airflow between them. If it was a compact square stack with minimal space between them, then it would take longer, and more energy, to cool them to optimal drinking level.

Nice try~

yea? is that a fact?? lol