A driver’s delight – the Amida Digitrend makes resounding comeback after 50 years

Inspired by the future of sports cars, the original Amida Digitrend was way ahead of its time when it was introduced in 1976. It was well accepted as a driver’s timepiece, but did not make a significant move in the watchmaking world then. Yet, as the legends would, after almost five decades, the watch is making a time-relevant revival in the limited “Take Off Edition.”

Conceived to mark the 50th anniversary of Amida Digitrend’s original model, the Take Off Edition is an amalgamation of heritage and nostalgia. Marking some clever, modern, consumer-centric watchmaking nuances, like the mechanical movement, all steel case, and sapphire crystal prism for display, the watch is a result of the dramatic commitment of a team of enthusiasts including watch designer Matthieu Allègre.

Designer: Amida

The reimagined, modernized version of the new Digitrend functions on the same principle as the OG. It may have the manually wound mechanical movement replaced with an automatic movement i.e. a Soprod’s Newton caliber offering 44 hours of power reserve, but it retains the unique time-telling mechanism that allows a diver to see the time without having to lift the hand from the steering wheel.

For this, the watch has the usual horizontal, dual hour and minute discs, which using the sapphire crystal prism for the display show them vertically; the prism even helps magnify the vertically presented digital numerals for better legibility. This atypical display of the Amida Digitrend is a result of its unusual case shape inspired by classic sports cars and modern architecture. To that accord, the car-body-like case of the Digitrend is made from a block of 316 L stainless steel. It is sleeker – measuring 39mm across – than the original yet maintains a retro-futuristic vibe to it.

The steel casing is overly opaque revealing nothing more than the dashboard-style time display and a winding crown on the side. On the left side of the display are the jumping hours and the trailing minutes are visible in the right corner, with Amida Digitrend typography taking up the center space. The caseback is visually interesting with a serial number for the Take Off Edition, a rocket art, and a see-through window showing the new movement in its entirety. The new Amida Digitrend watch, is set to be available for preorder starting May 28 (delivery to begin in October). It comes paired with either a charcoal Alcantara strap or an orange-colored calfskin strap with a stainless steel buckle.