Simple Smile Can Set Things Right

“Simply use the emotional expression to remind and educate users to turn off the light.”

This one line says it all….moreover the cute switches create the desired impact of reminding us to conserve. I guess this is another angle to Product Design: to be instinctive without being preachy!

The Smile Switches won a Liteon Award this year.

Designers: Zhou Yide, Euphe Mo, Hang Zhou & Christine Liu

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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