Polaroid’s new $99 instant camera comes with autofocus and dual-exposure

Meet the Polaroid Now, an instant camera which, as its name rightfully suggests, wants you to live in the moments you capture. Designed around its i-Type film technology, the Polaroid Now is a simple, easy-to-use $99 instant camera that’s all about clicking great pictures. The Polaroid Now comes with an autofocus feature that allows it to automatically adjust between a 35mm and 40mm lens to capture your subject with great detail, be it a portrait or a landscape shot. It also has an adaptive flash that adjusts the flash hue based on the lighting of your scene. With a large, red camera trigger button on the front, all it takes for you to capture a great photo is to look into the viewfinder and click your picture when you’re ready. The Polaroid Now even comes with a double-exposure feature, allowing you to click trippy, artistic photos that print right out onto its i-Type film. Pretty impressive for a $99 camera!

Designer: Polaroid

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

See Full Bio