Visual Treats

Yummy Tummy! But that ain’t a phone you know; it’s a digital menu card. Snooty waiters and stained-dog-eared menu cards in restaurants are two things that I detest and are a big let-down. Although I hear that some places in the Far East do have a digitalized menu card system, I’m sure it’s not as sleek as this Aygness here. This one’s got features like language options (good for tourists), image representation of dishes, direct order placement to the kitchen, and entertainment tools like news and restaurant trivia. It reminds me of the iPhone, but I’m gonna let that pass. Now only if this means no leaving hefty tips, then it’s worth making a future reservation via this digital menu!

Designer: Yeli Tong

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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