I’m trying not to be corny here, but addressing the very serious issue of breast cancer. The awareness is kind of out there, but just leaving messages on Facebook in the month of October is not enough. A practical approach like the Smart Pink is required. It’s a self-adhesive sticker that ladies can stick across their chest and follow the pink-path with fingertips for self-diagnosis. A combination of maneuver-stickers makes the pack and the kit is a certified diagnosis from Korea Breast Cancer Foundation.
Designers: Mi Hyun Ryu and So Ra Park