In a society where each person strives to create his/her own fashion identity, mass produced fashion items fail to deliver consumer’s needs to be unique. In a competitive and saturated eyewear market, sheer volume of similar products forces even the most “unique” item to be common. By allowing consumers to design their own eyewear, “Stitch” breaks out of convention and gives each consumer power to create his/her truly unique eyewear. “Stitch” provides simple, modern shape with tiny holes on its frame that can easily be stitched with threads to create abundant designs. Own a pair of “Stitch” and step into a world of individuality.

Designer: Seungyoub Oh