The EasyGrab is specially designed for the silver generation, making photography and easy task rather than a challenge. The design language is pretty traditional with a few exceptions; for example the shutter button is not on top of the camera, instead it is a leaver placed in the front of the camera. The camera is easy to hold with either hands and has two scrolls that control the zoom. Interestingly the zoom has access from both the front and the back of the camera.
The back of the camera sports a huge touchscreen with a simple GUI, which uses big icon graphics.
EasyGrab is a 2012 iF Design Talents entry.
Designer: Arttu-Matti Immonen