Liquid Measure with a Precise Tilt
The Angle is a handy measuring jug based on the property of liquids taking shape of their containers. So instead of keeping the jug on a flat surface and filling contents till eye-level, you can easily pour out the required measure. Basically the design features diagonal lines that indicate quantities during pouring.
The designer explains, “The measurement units relate to practical kitchen measuring systems such as a cup, a glass, or a tablespoon. Angel indicates a 200mL volume as the amount between two long diagonal markings. The volume contained by a long marking and a short one is 100mL.”
Very simple and neat, I can’t wait to try this red dot winning concept in my kitchen!
Designer: Umut Demirel



















18 Comments »
Feniks says
A great idea for those with a steady hand.
Jery says
Simple and interesting idea
Great rendering, good job
Rahul Shirbhate says
not for granny…
Teto says
this is good design!!
Confucius says
Uh, I have seen this idea at the homewares store down the road.
rallan says
Humm…
That looks great but, if you think about it:
You want to make a cake, you have a recipe, and it’s written “25cl of milk”. So you will take your bottle of milk in your fridge and fill up your measuring cup, and you will directly get the right quantity of milk.
To conclude, once you have the quantity of liquid that you want (written on the recipe), you don’t need anymore mark because you empty all the liquid in your bowl, No?
fuckever says
exactly.
another useless design from a half assed thought process.
AU says
good idea, but……
http://www.ifdesign.de/beitragsdetails_d.html?offset=120&sprache=0&award_id=121&beitrag_id=29436
Callum says
There have already been jugs like this on sale for years and years. You don’t see much of them because they are fairly useless (see Rallan’s comment).
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