As the jury member of the 2014 Red Dot Awards: Design Concept, Yanko Design’s Takashi Yamada was asked why he focuses on concept design so much. His answer was simple, finished products are not as innovative as concept designs. It’s all about the imagination and inspiration that goes behind creating a great product. The key words – inspiration, imagination and innovation can lead to path-breaking Product Design. As always, we were there at Singapore to cover the 2014 Awarding Ceremony.