The Koeda Effect

Mixer tap designs are typical and stereotyped and we are basically programmed to use them in a particular way. More like up and down is on and off, and turning the mixer from left to right will change from hot to cold. Not that this is a bad thing, but imagine a redefined shape, a new intuitive adoption of operations…we have done that in the tech world, can we do that in Bathroom Innovations?

As the designer explains, “designed to be unconsciously intuitive, Koeda features a modified progressive cartridge that provides a simplified innate dial control. By rotating the dial in a clockwise motion, water temperature gradually changes from cold to hot. Water pressure flow will progressively increase as the dial is rotated further – ensuring users are less likely to accidentally turn up water flow and waste excess water.”

  • Koeda is handcrafted in porcelain and finished with a flawless glaze.
  • An aerator manages the directional flow of the water and also softens the water’s texture for a silky, gentle wash.
  • A slight bump angled at a 15° incline minimizes excess splashing.
  • An innovative series of six LED lights, efficiently powered by two lithium cells, change from a light sky blue to a warm orange and finally to a dark searing red, indicating the mix of cold and hot water.

Koeda is the 2012 Reece Bathroom Innovation Award student prize winner!

Designer: ShanShan Wang

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.