Our brain is still a mystery, of which only a small part has been completely understood. Every single decision we make, every move in stressful situations, and the ability to plan way ahead of time can be attributed to the grey matter between the ears. While most wearables want to bring the prowess of advanced medical-grade brain monitoring to everyday life, the strings attached nullify the comprehensive level of scanning required for deeper insight.
Atlas Mankind, a startup, wants to change that with a $500 wearable that sticks to the back of your ears to function in the background as we go on with our daily lives. That’s a leap from other similar wearable gadgets, which require the wearer to stay still or only function while you are asleep. Dubbed Atlas 1.0, the advanced EEG gadget monitors electrodermal activity, voice patterns, and head movements throughout the day to make precise readings of what your brain is doing.
Designer: Atlas Mankind
According to Atlas Mankind, the compact EEG tracker doesn’t restrict the wearer’s movement or only function in certain situations, thereby making it a more natural and unbiased instrument for understanding the internal state of the wearer. It creates a longitudinal record of the brain’s activity in real-life situations, “which is much more meaningful than a single test or isolated brain scan.” The wearable functions in conjunction with the compatible app to track three metrics, which are Presence, Stress, and Energy Burn. That is much more comprehensive than having the half-baked metrics of your stress levels, heart rate, skin temperature, sleep analysis, and generic brain activity that other advanced wearables tout.
Coming back to the three main metrics on which Atlas 1.0 excels – Presence represents whether your attention is inwards or outwards. For instance, during a conversation with your friend, how engaged you actually were. This is done by analyzing the speech patterns and the hemisphere of the brain that was activated during that time. Then there is the Stress tracking, which keeps a very close tab on your physiological stress in the background. The last one is Energy Burn that identifies the activities that were most taxing during the course of the day.
In conjunction with the app that connects to your calendars, event logs, and schedules, the wearable determines the level of shift in these metrics for an in-depth analysis of the brain state over a period of time. The patterns revealed can help the user identify which habits and activities are worth taking up and which ones are better avoided if possible. Atlas 1.0 sticks to the skin behind the ears on an adhesive pad and records the brain waves, as well as voice patterns (not the actual speech for data safety) and movement 24×7. With a dataset of more than 50,000 brain recordings to power the advanced algorithm, the prospects here are exciting.
According to Ana Montero, co-founder & chief executive officer, “For the first time, some of the most important moments in a human life are becoming measurable.” This is supported by André Marques-Smith, PhD: co-founder & chief technology officer, who says, “commitment to accuracy makes ATLAS a tool for genuine mastery and personal science, not just measurement and vanity metrics.” He adds that the engineering challenge of capturing “research-grade data while in motion” is what makes Atlas 1.0 special.
The company is already taking pre-orders for the non-invasive wearable, and it does come with a $30 monthly subscription to keep going. It’ll be interesting to see how accurate the wearable turns out to be, since it is not cheap and you’ll have to keep paying a monthly subscription to make it relevant.
