For Picture-Perfect Toast!

If you look at a camera’s proportions, they’re really similar to the proportions of a toaster, sans the lens of course. Using that observation to their advantage, designers Hyunmook Lim and PDF Design decided to pull an old switcheroo on Leica’s product portfolio by introducing a Leica toaster. Even without the latge circular lens, the toaster looks strangely camera-ish, and definitely Leica-ish. The flat geometric surfaces along with the choice of color and finish make it fit well into the German camera-maker’s portfolio. The simple circular red logo on the side acts like a perfect punctuation to complete the design’s visual grammar.

Designers: Hyunmook Lim & PDF Design.

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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