When pencils are used and become short, they are usually thrown away and contribute to waste. The eraser too goes to waste just because the pencil is shorter and uncomfortable to hold even though it is not entirely useless. So how can we make the most of the entire pencil and all its parts? Meet the Loop pencil – this clever design not only makes it easier to use the pencil till the end of its life but also uses the eraser to double up as a stand to keep your desk clutter-free!
More than 14 billion pencils are created every year, which is enough to circle the earth 62 times, and 82,000 trees are cut down every year to make those 14 billion traditional wooden pencils. While they are natural and almost 100% biodegradable, doesn’t mean we can get away with wasting them just due to their design while they are still good to use and that is where Loop comes in with its nifty tweaks to the existing pencil. If pencils were a pokemon that could evolve, Loop would be its final evolution!
Loop has three parts and each has an important function to optimize the product – the pencil, the clip and the eraser. Once the pencil becomes shorter, you use the clip which acts as an extended grip and it also doubles up as an attachment so you can clip it on your documents just like a pen. The eraser doubles up as a vertical pen stand so that the desk doesn’t have a cluster of pencils and you can easily find one that belongs to you. Loop’s simple yet modular design makes it effective, reduces waste, and maximizes the use of the product.
The idea was to extend the life of pencils and erasers but also make them more functional (and fun!). Loop believes that with one more rotation of using the pencil, you can decrease waste and make the most of existing stationery. Since pencils are made of wood and the raw materials come from forests, we should be mindful about using them fully and do our part in saving trees through small actions. You can freely combine different forms through the “one turn, one change” method and show more love to the environment as a stationery lover!
Designer: Ye Feng, Yu Zhenfa, Lin Weifeng, Tian Zhen, and Zhu Hengchang