Infrastructure in Indigo!

MbyM or Mass-Production by Master is a design strategy to help revive cultural crafts, the old ancestor of modern design. Design draws a lot of parallels with indigenous arts and crafts. Artisans could very well have been the first set of design professionals.

MbyM’s first product is a cabinet that explores storage in a very quirky way with its fabric ‘hammocks’ for storage. The ‘Master’ in this case is Master Luca Hong, an expert in natural dyeing and a Living National Treasure in South Korea. The MbyM explores traditional natural Indigo dyeing in this design, with its beautiful gradients on the hand-woven fabric. These natural elements stand proud against the otherwise geometric and ‘perfect’ cabinet. Loving it!

Designers: Nahyun Go, Sua Park & Master Luca Hong.

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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