Pixel Block Chocolates With A Social Message
These chocolates might look unusual upon first glance. Individual pieces have purposely been removed to form silhouettes but there’s more than meets to eye. There’s a social message involved.
In today’s society, we’re conditioned to get the most food while spending less. Bulk buy comes to mind. Borrowing on that dichotomy, what if you paying more meant getting less. These chocolates would cost as much, if not more, than standard chocolates yet you get less. Clever design such as these silhouettes are used to justify the cost. Often when something is novel, people are willing to spend more.
Designer: Tithi Kutchamuch


If you liked this design, you would also be interested in:
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- I Think I Have Lost My Appetite
- Carpenter Block Mini, Countless Possibilities by SOZ
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how clever and adorable.
mmm….i feel like some chocolate now
I like the “30% EXTRA less” label.