Jam Style Swatch

This modern timepiece concept designed for the Swatch brand uses a familiar functionality to latch on to your wrist. In the same way you’d secure a belt to your waist with a jam-style buckle, simply slide the band through the face and pull to tighten. The functional design makes it possible to get the exact right fit each time. Easy as pie and it looks cool too!

Designer: Ilia Vostrov


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