Under Pressure

The clever thing about the PASCA Tire Gauge is that it’s handy enough to loop into your car key ring. The gauge is easy to use and the LCD displays the tire pressure quite precisely. As the designer explains, “taking advantage of the fact that the driver will at least have the car key on hand all the time, we think we should just use the driver’s keys as the handle, and use a simple push action to insert the gauge to your tire valve.”

Features:

• The LCD screen is hidden behind the top cap where the user pushes.
• The cap is made out of translucent plastic and the user won’t see any readings unless he/she pushes the gauge into the tire valve.

Designer: Xinyi Wang

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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