UX Design for Pets? This company is creating minimally-designed functional gear for your furry friends


Your pet probably couldn’t tell a regular chair from a Herman Miller, but there’s a case to be made around designing better pet products. There’s a long-standing adage that form follows function, but good design is all about emotion too. A well-designed pet product doesn’t just functionally serve the pet’s needs, its aesthetics also keep the owner happy, creating a user experience that takes everyone into account. As they say, good design benefits everybody. Consider that the ethos of TOMO, an up-and-coming pet-gear brand fueled by great design.

TOMO gives pet-gear the upgrade it’s always needed, with minimalist aesthetics and beautifully engineered designs backed by high-quality materials. Putting basic plaid collars and harnesses with those fiddly carabiner clips in the rear-view mirror, TOMO’s pet gear comes in beautiful matte black, from leash to collar to harness, and features a unique, robust metal clasp that’s minimal, durable, and easy to secure in a matter of seconds. All the products look like they’re a part of a wonderful ecosystem (unlike current pet-gear where the leash, collar, and dog-tag look different because they were all bought separately. The entire ecosystem of products draws a balance between functionality, comfort, and aesthetics, giving pet-gear a modern upgrade and making them complement each other when worn together, like a well-designed suit.

The leash attaches to either the dog collar or the harness using a specially-designed patent-pending latch. Designed to be quick, easy, and secure, the metal latch locks/unlocks intuitively and is designed to withstand immense force, allowing it to easily take on heavy tugs and pulls from “rambunctious” dogs. The human-end of the leash sports a circular latch too, allowing you to easily tether your pet to a pole or fence when needed. TOMO’s collars come with an adjustable design and in 4 sizes, while the harnesses come in 6 sizes to suit all breeds of dogs. Aside from making your pooch look dapper, they’re designed to be comfortable too, making both pet and owner happy.

Thoughtfully designed to encompass the entire pet-walking experience, TOMO’s product ecosystem also includes a ‘silent dog tag’ and a dispenser for waste-bags. The silent dog tag sits on the dog-collar like a badge instead of hanging from it, and comes with a minimal design that features the dog’s name and a contact number. The waste-bag dispenser comes with a matching minimal design too, and can attach to the leash, allowing you to pull out the plastic bags after your dog’s done its business. The products are designed to complement each other, looking like they belong together… and they even come coated with a washable, waterproof, scuff-resistant, and odor-resistant BioThane© coating, so even if your dog’s the mud-loving kind, their gear remains looking stylish no matter what!

Designers: Brandon Lopez & Eric Renard

Click Here to Buy Now: $60 $100 (40% off). Hurry, only 6/35 left!

TOMO – Easy Connect Dog Gear

TOMO is a minimally designed, easy-to-connect, leash, collar, and harness set that will make your life easier and your dog more stylish.

Features & Benefits

Complete Ecosystem – TOMO includes a harness, leash and collar that function in a very systematic way. The signature latch system is unique and secures your pet across TOMO products.

Collar – The cleverly designed Collar removes the need of struggling with buckles or plastic clips. The TOMO Collar clips in swiftly around the neck and is easy to remove as well.

Even the leash attaches to the collar in one swift motion. The leash clip is specifically designed to stay at the back of the body, making it accessible.

Name tag is designed to fit perfectly flush against your dog’s collar without making a sound.

Leash to Harness – The harness sports the TOMO clip, allowing you to easily move the leash from the collar to the harness.

Leash is tangle-resistant, washable, and soft to the touch. Minimal design, maximum convenience.

Handle – Designed in a way that won’t you have to unclip it, in case you need to tie your pet up to a tree or chair. Simply unlatch your handle to tether your dog.

Integrated Dispenser – Mounted flush and easily clips onto the leash. No more forgotten bags.

Easy On Harness – Simply attach the velcro strap and you are ready to connect your leash.

Material – Washable, waterproof, scuff and odor resistant BioThane© coated webbing throughout that can be easily wiped down to look and smell brand new.

Safety – Rated for dogs up to 70lb in weight.

How it Works

The video above highlights the steps given below:

– Press the two buttons to unlock the latch and make a connection.
– Once the buttons are released, the latch is securely locked.
– The only way to remove the latch is to press the buttons and pull apart

Click Here to Buy Now: $60 $100 (40% off). Hurry, only 6/35 left!