The continuous advancements in technology have allowed the medical sector to develop at a staggering rate. For this reason, there are now more medical products on the market than ever, so it’s of high importance that the brand has a recognizable brand identity that’s consistent throughout their product range.
Sensile Medical is the company behind a range of injection devices that all incorporate the same core technology, for this reason their design must be consistent. The redesign resulted in a range of products that clearly reflect Sensile Medical’s brand values while also being distinctive to ensure it stands out in the medical sector. An element of customization has been integrated into the design; this is in the form of the front panel and it allows the licensee to reflect their own brand values in the product.
It’s also important to note that the stigma that medical products carry has been eliminated thanks to the subtle surface detailing and carefully considered design.
Designers: Craig McGarrell & Alex Driver for Team Consulting
The form and construction of the wearable devices are driven by the need to maximise comfort for the user and remain hidden beneath clothing. This is achieved using soft pillowed forms and tuning the adhesive pad to aid flexibility and easy removal. The contoured button is designed to be easy to feel so the user can obtain feedback on device status without the need to remove clothing.
This design uses a combination of materials and surface finishes to communicate the difference in the value of the disposable and retained elements of the system. To tackle the issue of plastic waste the disposable element uses thin wall-sections with ribbing to achieve dimensional stability using less material.