The iWatch Effect

What is the iWatch all about? It’s a little about being a wearable device, time teller, sci-fi and magic. Perhaps we are getting ahead of ourselves here, but since we are into the home stretch and the iPhone 6 will be soon announced. It’s only fitting that we feature this beauty envisioned by Benjamin Schuster.

Designer: Benjamin Schuster

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.