Liquid Measure with a Precise Tilt

The Angle is a handy measuring jug based on the property of liquids taking shape of their containers. So instead of keeping the jug on a flat surface and filling contents till eye-level, you can easily pour out the required measure. Basically the design features diagonal lines that indicate quantities during pouring.

The designer explains, “The measurement units relate to practical kitchen measuring systems such as a cup, a glass, or a tablespoon. Angel indicates a 200mL volume as the amount between two long diagonal markings. The volume contained by a long marking and a short one is 100mL.”

Very simple and neat, I can’t wait to try this red dot winning concept in my kitchen!

Designer: Umut Demirel

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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