The New Mr Coffee

Now I don’t mean to say that there’s only ever been one New Mr Coffee, only one innovation EVER, but this definitely is the NEW for the right now. Also that’s the title we got with it. So here it is, brand new, and what’s new about this Mr Coffee is it’s innovations in both heating and insulation, making way for better brewed, better tasting joe.

If I say so myself, their innovations in aesthetics are fabulous. Really, really good looking machine right here.

Just released this past month, this pot has a new brewing process that they say makes it a “first-of-its-kind product for the American market. The coffee brews faster and hotter than Mr Coffees of the past, staying hot for hours with user friendly functions. Instead of having hot water routed under the heating plate, this maker’s water is heated to an ideal temperature in a small boiling chamber. This reduces the chance of burnt beans and oily buildup. This maker employs a double-walled, vacuum-insulated, stainless steel thermal carafe to insulate the coffee after it’s made rather than heating it with a plate, keeping it at an optimal temp. There’s a self-cleaning water filtration system that removes mineral deposits and 97% of chlorine from the water.

Pause ‘n Serve function.

Automatic shutoff.

Removable brew basket and water reservoir.

Easy cleanup and compact cord storage.

The entire heating process uses an amount of energy that’s less than the average maker. That, and the information display dims when not in use.

BONUS interesting:

At the beginning of the Optimal Brew’s™ development, designers at TEAMS Design took a leading European coffeemaker – the product attributed with making the best coffee in the world – and reverse engineered it to analyze how it heats water and keeps coffee piping hot. The Optimal Brew’s™ resulting design provides fuller and richer flavor extraction for a better cup of coffee. Third-party testing revealed a brew that is hotter and faster than competitive units.

I do that sort of thing all the time (to a degree) with my website(s) and CSS/PHP coding. I call it Frankensteining. Surgical design.

Designers: TEAMS Design partnered with Jarden Consumer Solutions

Mr. Coffee Optimal Brew Thermal Coffeemaker by TEAMS Design partnered with Jarden Consumer Solutions

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10 Comments

  • Marianne says:

    Thanks for the publicity! We loved working on this project. Jarden is having a hard time keeping up with the incredible demand but you should be able to find one at your local Target or similar store. We had a hard time getting some for a design auction but the stores seem to be restocked every week.

  • Ishak says:

    Hey TEAMS and Jarden, I wrote a glowing review of the unit here the day I bought it.

    It’s interesting that subsequent reviewers expected a perfect extraction from an auto drip. Ain’t gonna happen. I think the next rev could call for a rinsing method for the plastic used for the water resevoir. I’m also not a big fan of the overprice water filter cartridge, but we all know the razor/blade model quite well. Kudos for designing the best ADC yet, and greatly advancing the Mr. Coffee brand towards quality ID.

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