Stay on Target… Stay on Target…

Target Project is the brainchild of Benjamin Males, a dude who aims to “raise questions about our experience and relationship with surveillance technologies and CCTV.” The device(s) Males has created record time, date, weight, height, obesity, and skin color for analysis. Good or evil?

This design is split into two projects: RTS-2 and SOLA. The designer, Benjamin Males says, “The Racial Targeting System (RTS-2) is a fully portable real-time image-processing platform that has the ability to automatically find and follow faces and then analyse and store their race data.” While the SOLA Males says, “[is] able to remotely calculate Body Mass Index and publish the data via wired and wireless networks.”

RTS-2 stores the skin colour data, location, time and date. SOLA records time, location, weight, height and obesity level.

Bejamin Males goes on to say that “the purpose of this device is to raise questions about the possible role of surveillance technology in healthcare, and the potential uses (misuses?) of this data by others.”

If you live in England you know that CCTV cameras are everywhere. Or maybe you dont! Look for them. Favorite subject of street artist giants Shepard Fairey and England’s own Banksy; questions about “watching ourselves watch ourselves” have been raised since the cameras were constructed.

Many an excellent art project could be made with this kind of tool. And yet, perhaps such projects are taking the technology places it shouldn’t go.

Are we overanalyzing ourselves?

How much information is too much information?

Designer: Benjamin Males


  • an says:

    why don’t you sell it directly to the military or police
    force? well done bloody more of an inexperienced student ass can you be for this type of mindless stupidity. ever thought of any consequences?
    you deserve a CCTV nailed on your face. grow up,child !

    • The technologies and techniques I used in this machine are simple, and the software i developed based on open source.

      The point is that everything I did, can be (and is) already achieved in a much more sophisticated and dangerous way… but you won’t hear or read about it. What I tried to create was a framework for discussion on these often secretive technologies… By your reactions I think I’ve done that.

      an – as i said in my press release: “the purpose of this device is to raise questions about the possible role of surveillance technology in healthcare, and the potential uses (misuses?) of this data by others.” I have thought a lot about the consequences of these technologies but the system I developed stands merely as illustration of what could be achieved.

  • lee says:

    What a disappointment Yanko Design, for such a poor
    editing decision indirectly promoting this type
    of project.Ironically in the same page as the Design for Poverty International Contest. Questions of integrity
    arise. What a shame.

  • Duh. says:

    i think this is definitely an art project. not a product. so like…its supposed to make you think about stuff, not be for a practical purpose…as in this is how you should be reacting to the actual existing systems that this project is imitating.

  • J says:

    Theres much less practical and applicable design projects shown here which serves no purpose. This project challenges an aspect of society, tests and analyses and applies to a context. This is product design. Well done

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