Milan 2007: Plus Is More by Big-game
For their 2007 exhibition at the Milan Swiss cultural centre, the three designers from Big-game, Grgoire Jeanmonod (CH), Elric Petit (B) and Augustin Scott de Martinville (F), create the plus is more collection. Taking basic elements as starting points, such as a material, a principle or an archetype, Big-game transforms them in a simple way to design functional objects.
The stake of this transformation is to bring a plus, while keeping the integrity of the original element. The praise of less is therefore diverted. Less is more is still a fundamental principle, but with a slight and unexpected contribution. In a sense, Big-game plays with the clich attached to Swiss design, and its profoundly functionalist image.
Bold Chair - Inspired by the elementary structure of a metal tube chair, the Bold Chair is thickened by upholstery. Its sock-like sleeving makes the cover removable.
Stone Dumbbells - Taking advantage of stone’s heavy weight, Big-game creates a set of black granite dumbbells. These small monoliths come in 1, 2 and 3 kg. The magnetic qualities of the stone enhance their beneficial effect.
Coat Rack - The shape of this coat hanger is created by two slits cut in a linear piece of wood. To be lain against the wall.
Swiss Apparel - Fashion is a mean of communication. Here, the classic sweatshirt becomes a German-French-Italian-Romansh conversation guide, as an allusion to the different languages spoken in Switzerland.
Miles - Inspired by children’s gestures, this rug transforms into an infinite freeway interchange (or is the other way around). Comes with three wooden toy cars.
Link - This modular lamp distributes light from a single hanging point, taking de facto the function of a chandelier. The assembly of the components allows different formal configurations.
Designer: Big-game






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- Designer Zimbabwe Granite Dumbbells by Big Game Studio
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- Shooting Dice
- Nike Virtual Park - Sports By Night by Pierre Haulot
- The Make-Believe Play of a Cuckoo Clock
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