The Ru urban beehive concept focuses on aesthetics to encourage the reintegration of bees into city environments. The idea is simple: by enhancing the aesthetic, a deeper emotional connection can be created with an object that has stereotypically negative connotation. With its sculptural form, the Ru hive might improve human acceptance and raise awareness to the recent bee population decline. The beehive would be installed in parks, on greenhouse roofs or other predetermined urban areas.
Designer: Marc-André Roberge