Admit it- you’ve approached a door and had trouble figuring out whether to push or pull. Even though we’ve all experienced this, it can still be embarrassing! Here’s a solution: the Push/Pull Affordance Rotating Handle was developed from a series of cognitive tests that revealed a correlation between handle shape and the directional guess the user has to make. When the user sees its flat surface they will push, and when they see the pointed surface they will pull. It’s a simple concept, but oh-so-smart!
Designer: Tommaso Gecchelin