They’re a huge hit in Italy, over 10,000 watches sold in the first 10 days and half a million in the first year of distribution. The waterproof version was just released this past September. The Too Late Watch is the most simplistic of simple timepieces with nothing more than a monochrome digital readout. Hell, it doesn’t even have an alarm function but it does come in a bazillion colors.
According to our trend hunters, Italian urbanites are wearing 2, even 3 of them together. One for each time zone perhaps? School kids have them in their school colors and college kids are doing their best to support their favorite soccer times.
If you wanna join in on the trend wave you can buy them at the link below.