Okay, maybe not from the ground up. You do start with a Trek bike (name synonymous to race quality) but you choose the colors, the components, and accessories. It’s bike couture because it’s custom fitted to you, not just aesthetically but for your body too. I built mine to a cost of $4,500 with a 30-day build period. Even if you can’t afford one, it’s fun just building out your dream bike.
Link: Project One