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Branding Thru And Thru
The Adi-block sunblock by Adidas doesn’t do anything other sunblocks can’t. Hey, it provides basic UV protection so why are we posting here? I’m fascinated by the branding and how the designers have managed to extend it from packaging (where branding usually stops) to the delivery mechanism; three nozzles dispensing the product. It’s a small feature but certainly a strong one.
Designer: Jack Godfrey Wood, Tom Ballhatchet & Rui Lui
5 Comments »
jin_woo_han says
great shiny shape~!
darnell says
Agree that packaging is interesting, but the real question is why is adidas even selling sun block? It’s no wonder Nike seems to always be two steps ahead of them.
p says
wow, thats really creative to utilize an iconic aesthetic element of a company for the physical application of the product. definitely branding at it’s best!
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