Branding Thru And Thru

The Adi-block sunblock by Adidas doesn’t do anything other sunblocks can’t. Hey, it provides basic UV protection so why are we posting here? I’m fascinated by the branding and how the designers have managed to extend it from packaging (where branding usually stops) to the delivery mechanism; three nozzles dispensing the product. It’s a small feature but certainly a strong one.

Designer: Jack Godfrey Wood, Tom Ballhatchet & Rui Lui

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