TAG-Heuer Formula-1 Watch

As we know TAG-Heuer is celebrating 150 years of being in the business and The Carrera Calibre 1887 Chronograph is already on our wishlist. So it comes as a great pleasure when designers decide to commemorate the event with their own refreshing take. Inspired by the TAG-Heuer Grand Carrera Calibre 36 RS Caliper Chronograph model, designer Peter Vardai chose to model his version on Formula-1 and Mercedes-Benz combo. Awesome!

All over the design one can find references to Formula-1 and Mercedes-Benz. The sport car effect is emphasized by the arms with vivid red inlet. Pressing the buttons on both sides of the Mercedes logo releases the strap. The source of the light airy character of the watch is the placement of the arms. The arms are placed on great cogwheels which make them rotate not around the center but connected to the rim. By this and the non-continuous strap I could achieve the light air of the inner surfaces. Out of the three middle arms the left one is the tenth, the right one is the hundredth seconds while the bottom one displays the charge of the watch. The button is placed in the first TAG-Heuer logo. The watch is supplied with both a rubber and a metal strap.

Designer: Peter Vardai

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.