LEGO Polaroid OneStep SX-70 camera revives 70s photography nostalgia

LEGO Ideas is the best thing that happened for the community of enthusiastic LEGO builders who can’t curtail their imagination when it comes to creating jaw-dropping builds. Now, yet another LEGO set brings back the nostalgia of photography just in time for the holiday season. Thanks to YouTuber Marc (Minibrick Productions YouTube channel) who shares his interesting ideas on Google’s invincible video-sharing platform.

Remember the Polaroid SX-70 fold-flat instant camera that rocked the early 1970s? Now this iconic shooter has got the LEGO treatment in the form of a 516-brick set. The creation is a result of Minibrick Productions’ submission of the idea that earlier debuted as a concept. It’s partially functional, so you can’t click real-time photographs with this camera. The LEGO Polaroid OneStep SX-70 is for yours to grab as it can be pre-ordered right away at a price tag of $80 with release slated for January 1, 2024. Certainly, that’s way cheaper than getting the original one that’s a prized collector’s item now.

Designer: LEGO Ideas

It’s a disappointment that this piece of retro-futurism cannot click actual photographs, still to keep the enthusiasts in the feels, there’s a Polaroid Time-Zero Land Film pack with three storable slides. Just slide one of these slides into the camera’s body and press the shutter button to eject the illustrated photograph. One of these photographic slides is that of Edwin H. Land, who invented the Polaroid camera.

To keep things authentic, the LEGO camera has the signature Color Spectrum of the Polaroid and the exposure compensation dial to a new 8×10 tile. As I said, it’s partially functional, so there working viewfinder and shutter button. To induce a bit of quirkiness, there’s the “photography-led” marketing that comes with the “NOT SHOT ON LEGO Polaroid Camera” sticker on the photos.

Piecing together this LEGO Polaroid camera is going to be a fun activity over the weekend and it’s going to induce the interest of onlookers who might mistake it for the real thing at first glance.