Not to be outdone by Realme’s Coca-Cola Phone, Redmi is upping the ante with a special Harry Potter edition of its Note 12 Turbo phone. The phone comes with a built-in custom launcher as well as the Hogwarts insignia on the back, and ships in a rather eye-catching Hogwarts-themed box too, along with a branded case, an ‘Acceptance Letter’, a Marauders Map, and even Platform 9¾ SIM ejector pin. The special-edition phone’s launch aims at promoting Warner Brothers’ latest multi-platform AAA game, Wizarding World.
Each phone ships in an incredibly decked-out box that looks like something right out of the Potterverse. Open the lid and you’ve got an acceptance letter on the left, and your smartphone on the right, underneath an ornate card. The phone ships with its own charger, packed within a lightning bolt-marked paper box, along with a faux leather case, a copy of the Marauder’s Map, a few HP-themed stickers, and an adorable SIM ejector tool with the iconic 9¾ symbol.
Quite like other themed smartphones, this wizardly Redmi device is merely an aesthetic overhaul, with the same performance specs on the inside. The phone comes with a 6.67-inch display with a 12-bit flexible OLED panel with an FHD+ resolution as well as 120Hz refresh rate, and is powered by a powerful Snapdragon 7+ Gen 2 processor under the hood, along with up to 16GB of LPDDR5x RAM and 1TB of UFS 3.1 storage. To keep things cool, it features a 3725mm vapor cooling chamber. The special-edition Note 12 Turbo is fueled by a 5,000mAh battery that supports 67W fast charging, although I wonder if it has an HP-themed fast-charging animation that uses the signature lightning-bolt scar design.
The cameras on the phone are cleverly Potter-themed too, with the two main lenses designed to look like Harry’s circular glasses and the scar right above it. The two main shooters are a 64MP main lens (with OIS support) and an 8MP ultra-wide-angle lens respectively, with the third lens being a 2MP macro shooter. Flip the phone over and you’ve got a 16MP front-facing camera for selfies.
The Harry Potter-themed Redmi Note 12 Turbo is now available in Mainland China for 2399 Yuan ($348) for the 12GB+256GB variant, and we’re waiting to know whether Redmi plans on making this available globally too.