Literally catch them ‘red’ handed

More than 300 incidents of bag-snatching are reported in just the capital city of Malaysia per month. That number is truly alarming. Aside from loss of property, women are often launched off their feet when their bag is pulled by a motorist, sometimes resulting in grave injuries, sometimes in death.

Malaysian women’s sportswear brand Ash Be Nimble, seeing the opportunity, designed a device that can be triggered to explode and douse the offender in ink, making them easy to spot by law enforcement. Called the Handbag Dyetonator, the small accessory attaches itself to the strap of the bag. When snatched, the owner can trigger it remotely via SMS (using a unique code from any phone), causing it to spew smoke like an SOS flare, while also covering the thief in a colored ink. What’s more, the bag comes with a GPS tracker that allows you to stay aware of its whereabouts. Just follow the GPS and look for the culprit covered in ink-stains!

The Handbag Dyetonator isn’t for sale just yet, but the website is accepting registrations for women willing to participate as beta-testers for its trial edition.

Designer: Ash Be Nimble & Ogilvy