Life-Proof Calling

For all you know SpareOne may go onto become an iconic phone with its simple approach of being the ideal spare phone that works on a single AA battery. A shelf life of 15 years, simple demeanor and intuitive UI, makes it a coveted gadget to carry on hikes, travels and emergency situations.

Rodney explains, “ When we were approached to strategize this spare phone idea, we knew immediately that it has to be simple and “life-proof”. The archetype of a screen was logically used to showcase and glorify this simple but iconic long-lasting AA battery.”

Designers: Rodney Loh & Thomas Tellier for NextOfKin Creatives