Time rushes by… and so do Audi’s cars. This rather innovative clock concept uses Audi’s logo for some imaginative visual trickery and a pretty uniquely enjoyable time-telling experience!
Breaking the logo down into two static and two dynamic elements, the clock uses a long hand and a short hand to tell the time (as is expected with clocks!). The static elements mark the 12 spot on the clock so you know which way to hang it. When the clock strikes 12 (noon and midnight), the rings align to form the German carmaker’s iconic logo while a tubelight at the back lights up, giving it a halo!
Seems like a rather clever idea! I wonder what other brand logos we could use! The Mercedes clock would be a good addition to this range, no?
Designer: JongChan Mun